Beth Ford’s first job paid $2 an hour. Early in the morning, she climbed on the school bus to go detassel corn, joining other kids in Sioux City, Iowa, who did it as a summer job. “Back then, two dollars an hour, that was real money,” Ford tells CNN’s Poppy Harlow in the latest episode of Boss Files. Now, as the first female CEO of Land O’Lakes ? and the first openly gay female CEO in the Fortune 500 list of largest US companies ?
Ford remembers a conversation with her mother years ago that taught her that “while we may not have everything, we have enough, and given what we have, much was expected of us.” “She said, ‘Do you understand what is expected of you? Do you understand how much you have? Don’t disappoint,’ and I was like, ‘I’ve gotta work hard to not disappoint,'” Ford says. Ford has a vision for Land O’Lakes. She wants to transform people’s perceptions of the butter and cream company and refocus attention on the efforts it’s making in the ag-tech space.
“My vision is to continue to invest in technology,” she says. “You have to have agility. E-commerce and e-business and technology is disrupting all industries, including agriculture, and there’s an opportunity when you have an insight-driven, technology-focused company, as I believe Land O’ Lakes is.” The future of Land O’Lakes In July, the United States slapped tariffs on $34 billion worth of Chinese imports, a move China called the beginning of “the biggest trade war in economic history.” In response, China imposed tariffs on billions of dollars worth of US exports, including cotton, dairy and soybeans. “Grain farmers, growers, and producers across the US are all affected by the uncertainty churning around trade negotiations and retaliatory tariffs,” Ford says.
“Export market access is critical to these farmers and the agriculture industry and we’re seeing a slowdown due to uncertainty in the trade environment.” Ford says she’s spoken with soybean farmers and others concerned with the tariff politics. “What I would tell you is that our farmer members are supportive in understanding that the administration is trying to do something on intellectual property theft,” she says. “They want to make sure that they have appropriate trade agreements, and I think that they’re supportive.”